Businesses use a special tool – advertisements – to make their products or services appear covetable to customers. In other words, advertisements tell us about things and services we might need in our lives. It is a marketing tool. Today our lives are filled with ads. They might come to us in the printed in the newspapers, or as a video on social media or a commercial on television – we are simply surrounded by them.
Advertisements influence us to a great extent! There are so many products around us and so many brands selling different versions of the same product. Some brands come across as cheap and some as luxurious – all depends on the way they are advertised, the marketing strategy they use. This affects the human psychology and we start judging people depending on the brand they use.
Celebrities often appear in the ads of all kinds of commodities. This provokes the human mind to want to use the same product their favourite hero or cricketer is using. It does not strike us that these celebs are simply being paid to advertise the product. Nowadays, even social media influencers and Youtube stars are being used to advertise products.
Whether the influence of ads in our lives is good or bad, is a topic for debate! But we simply cannot deny that ads play a vital role in deciding our way of life! Advertisements tell us how we should look, how to express love, what we should aspire, what success should look like, how we should make our families happy, how we can make our kids healthy and the list is endless!
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